Sound Familiar?
Leads go cold in minutes — the first broker to call gets 78% of the business
Manual qualification calls eat into time that should be spent advising clients
Comparison sites send leads to 3-5 brokers simultaneously
Evening and weekend enquiries go unanswered until Monday morning
The Intercepter AI Solution
In mortgage broking, the first advisor to call wins the deal. Intercepter AI ensures you're always first — calling leads within seconds, qualifying their income and deposit situation, and booking consultations in your diary. No more losing £3,000 proc fees because you called back 20 minutes late.
Built for Mortgage Brokers
Industry-specific AI that speaks your language and understands your workflow.
Instant Lead Response
AI calls every mortgage enquiry within 60 seconds. Day, night, weekends — your leads never wait.
AI Pre-Qualification
Qualifies income, deposit, credit situation, and property type before the lead reaches your desk. Only speak to clients ready to proceed.
Consultation Auto-Booking
Qualified leads are offered your next available slot. Calendar synced, confirmations sent, reminders automated.
Lead Source Tracking
Track which comparison sites, networks, and referral partners send the best leads. Optimise your acquisition spend.
We Capture Leads From Every Comparison site
Intercepter AI plugs into all your lead sources. Every mortgage enquiry — captured, called, converted.
MoneySuperMarket
UK's top comparison site — mortgage leads via API or email forwarding
Compare the Market
Major UK comparison platform — instant lead capture integration
Habito
Digital mortgage broker referral network — API lead feed
Unbiased
Professional adviser matching service — qualified lead delivery
VouchedFor
Adviser review platform — lead generation via trusted recommendations
Facebook Lead Ads
Social media advertising — direct lead form webhook integration
Also integrates with your CRM
Smart Questions. Qualified Mortgage enquirys.
Our AI doesn't just call — it asks the right questions for your industry. Every mortgage enquiry is scored, qualified, and prioritised before reaching your brokers.
“Are you a first-time buyer, remortgaging, or moving home?”
→ Determines product type and advice pathway
“What is your approximate household income?”
→ Pre-screens lending affordability
“How much deposit do you have available?”
→ Calculates LTV ratio for product matching
“Do you have any adverse credit history?”
→ Flags specialist lending requirements early
“When do you need the mortgage by?”
→ Identifies urgency and exchange deadlines
Hear Adam Open the Conversation
Press play to hear our AI voice Adam in action — powered by innovationai.ai, not a robotic text-to-speech engine. Tailored to mortgages.
"Hello, this is Adam from Thornton Financial. Thank you for your mortgage enquiry. I can see you're looking at properties around the £300,000 mark. With a £40,000 deposit, you're in a really strong position at current rates. I just need a couple of quick details to find you the best deal. Are you employed or self-employed?"
Drop-In Widgets for Your Website
Capture leads directly from your website with embeddable AI widgets — no coding required.
Instant Valuation Widget
Embed a "How Much Can I Borrow?" calculator on your website. Prospects enter their income and deposit, receive an instant AI estimate, and automatically become a lead in your pipeline.
Find out your maximum borrowing power in seconds. We check affordability across 90+ lenders instantly.
AI Chat Widget
Your 24/7 AI mortgage assistant answers questions about rates, deposit requirements, first-time buyer schemes, and Help to Buy — capturing prospect details for advisor follow-up.
Live in Under 5 Minutes
No complicated setup, no IT department required. Our magic link onboarding gets your brokers live and intercepting mortgage enquirys in minutes.
Apply or Start Free Trial
Sign up from our website or get invited by your firm's principal. 60 seconds.
Magic Link Email
You receive a branded magic link email. Click to land on your personalised setup page.
Configure Your Account
Set your password, connect your phone number, and enable AI calling + consultation auto-booking.
Start Converting
Your AI agent goes live. Mortgage enquiries from every portal are called within 60 seconds.
What You'll Need to Get Started
Comparison Site Credentials
We connect to your Leads.io, unbiased.co.uk, and Moneyfacts feeds for instant lead capture.
Advisor Phone Number
Used as AI caller-ID — clients see YOUR advisory firm calling, not a random number.
Appointment Calendar
Google Calendar or Outlook so the AI books consultations into your advisors' real diaries.
FCA Registration Number
For compliance display on all client communications — we verify your authorisation.
“I was losing leads to brokers who called faster. Now my AI calls within a minute, qualifies them, and books them in. My completion rate doubled.”
How It Works
From comparison site enquiry to booked consultation in under 2 minutes.
Mortgage enquiry Arrives
A new mortgage enquiry lands from any comparison site. Intercepter AI captures it instantly.
AI Scores & Calls
Within 60 seconds, our AI calls the lead, introduces your agency, and starts qualifying.
Smart Qualification
Industry-specific questions screen budget, timeline, and intent. Hot leads get fast-tracked.
Consultation Booked
Qualified mortgage enquirys are offered your next available slot. Calendar confirmed, reminders sent.