Car Dealerships
Automotive

Turn Every Test Drive Request Into a Booked Appointment

AutoTrader, CarGurus, Motors.co.uk — every enquiry captured, called, and converted into a showroom visit. Automatically.

85×
Faster Response
3.5×
More Test Drives
18hrs/wk
Sales Team Time Saved
-42%
Cost Per Acquisition Drop

Sound Familiar?

1

AutoTrader sends the same enquiry to every dealer — fastest response wins

2

Sales team spends 40% of their day on phone follow-ups instead of selling

3

Weekend and evening enquiries go cold by Monday morning

4

No way to track which portals and ads actually drive showroom visits

The Intercepter AI Solution

Car buyers browse 5+ dealerships online before visiting one. The dealership that calls first books the test drive. Intercepter AI contacts every enquiry within 60 seconds, qualifies their budget and trade-in situation, and books them into your showroom.

AI Calls
+
60s Response
+
Auto-Booking

Built for Car Dealerships

Industry-specific AI that speaks your language and understands your workflow.

Instant Enquiry Response

AI calls every AutoTrader, CarGurus, and website enquiry within 60 seconds. Qualifies budget, trade-in, and finance needs automatically.

Test Drive Booking

Qualified buyers are offered your next available slot. Calendar synced with your showroom availability, confirmations sent automatically.

Finance Pre-Qualification

AI gathers income, deposit, and PX details before the customer arrives. Your team starts the conversation informed and ready.

Source Attribution

Know exactly which portals, ads, and campaigns drive real showroom visits. Optimise your £000's/month ad spend with data.

Integrations

We Capture Leads From Every Auto portal

Intercepter AI plugs into all your lead sources. Every vehicle enquiry — captured, called, converted.

AutoTrader

UK's #1 vehicle marketplace

Connected

CarGurus

Deal-rating comparison site

Connected

Motors.co.uk

National vehicle listings

Connected

Cazoo

Online car retail platform

Connected

cinch

Online car marketplace

Connected

Facebook Marketplace

Social media vehicle listings

Connected

Also integrates with your CRM

eDynamixDealerwebKeyloop (prev. CDK)Pinewood DMSSalesforce Automotive
AI Qualification

Smart Questions. Qualified Vehicle enquirys.

Our AI doesn't just call — it asks the right questions for your industry. Every vehicle enquiry is scored, qualified, and prioritised before reaching your sales execs.

Q1

Are you looking for a new or used vehicle?

Routes to correct stock & sales team

Q2

Do you have a vehicle to part-exchange?

Identifies trade-in value opportunity

Q3

Are you looking at finance or cash purchase?

Pre-qualifies finance needs

Q4

What's your budget range?

Matches to available stock

Q5

When are you looking to purchase?

Gauges urgency and timeline

AI Script Preview

Hear Adam Open the Conversation

Press play to hear our AI voice Adam in action — powered by innovationai.ai, not a robotic text-to-speech engine. Tailored to automotive.

Intercepter AI — Live Call
Connected • 0:14
ADAM • AI

"Hello, this is Adam from Premier Motor Group. I'm calling about the BMW 320d M Sport in Brooklyn Grey that you enquired about on AutoTrader. Fantastic choice. That one has only done 8,000 miles and comes with full service history. I'd love to book you in for a test drive. Would this weekend work for you?"

Voice: Adam
innovationai.ai • Natural MaleBritish English
Embeddable Widgets

Drop-In Widgets for Your Website

Capture leads directly from your website with embeddable AI widgets — no coding required.

Instant Valuation Widget

Embed a part-exchange valuation tool on your website. Visitors enter their reg number and mileage to get an instant trade-in estimate — capturing their details as a qualified lead.

Part-Exchange ValuationDEMO

Get an instant AI-powered trade-in estimate. We check live auction data and retail prices to give you the real number.

WR20 GRF
42,000 miles
Good — Minor Wear
Full
Partial
None

AI Chat Widget

An AI chat widget that answers stock questions, checks vehicle availability, captures test drive requests, and books showroom appointments 24/7.

AI AssistantDEMO
Magic Link Onboarding

Live in Under 5 Minutes

No complicated setup, no IT department required. Our magic link onboarding gets your sales execs live and intercepting vehicle enquirys in minutes.

1

Apply or Start Free Trial

Sign up online or get invited by your general manager. 60 seconds.

2

Magic Link Email

You receive a branded setup email. One click takes you to your personalised onboarding page.

3

Configure Your Account

Set your password, connect your showroom number, and enable AI calling + test drive auto-booking.

4

Start Selling

Your AI agent goes live. Every AutoTrader and CarGurus enquiry is called within 60 seconds.

What You'll Need to Get Started

AutoTrader / CarGurus Dealer Login

We connect to your portal accounts to intercept vehicle enquiries in real time.

Dealership Phone Number

Used as AI caller-ID — buyers see YOUR showroom number calling.

Showroom Calendar

Google Calendar or DMS link so the AI books test drives into real availability.

Stock Feed / DMS Export

Live vehicle inventory so the AI references correct models, prices, and availability.

We were spending £8k/month on AutoTrader but losing half the leads to competitors who called faster. Now we call in 30 seconds. Test drive bookings went through the roof.

MW
Mark Williams
General Manager, Premier Motor Group, Bristol

How It Works

From auto portal enquiry to booked test drive in under 2 minutes.

010s

Vehicle enquiry Arrives

A new vehicle enquiry lands from any auto portal. Intercepter AI captures it instantly.

0260s

AI Scores & Calls

Within 60 seconds, our AI calls the lead, introduces your agency, and starts qualifying.

033min

Smart Qualification

Industry-specific questions screen budget, timeline, and intent. Hot leads get fast-tracked.

045min

Test drive Booked

Qualified vehicle enquirys are offered your next available slot. Calendar confirmed, reminders sent.

Ready to Dominate Your Market?

Join car dealerships who are already converting 3.5× more leads with AI.