Sound Familiar?
Comparison sites send the same lead to 5+ brokers — speed wins
Quote requests arrive 24/7 but your team works 9-5
Manual follow-up on cold leads is expensive and demoralising
Renewal reminders fall through the cracks, losing recurring revenue
The Intercepter AI Solution
Insurance buyers are price-shopping across multiple brokers. The first voice they hear wins. Intercepter AI calls every quote request within 60 seconds, gathers risk details, and books your callback — turning comparison-site tyre-kickers into booked appointments.
Built for Insurance Brokers
Industry-specific AI that speaks your language and understands your workflow.
Instant Quote Follow-Up
AI calls every quote request within 60 seconds. Gathers basic risk information and books a detailed callback with your team.
Risk Pre-Screening
AI qualification captures property type, sum insured, claims history, and renewal date — so your advisors start informed.
Appointment Automation
Qualified leads auto-book into your team's calendars. No more phone tag, no more missed callbacks.
Renewal Pipeline
Track every policy renewal date. Automated outreach 30 days before expiry keeps your book of business growing.
We Capture Leads From Every Comparison site
Intercepter AI plugs into all your lead sources. Every quote request — captured, called, converted.
GoCompare
Home, motor & life quote requests
Comparethemarket
Multi-product comparison leads
MoneySuperMarket
Price-sensitive shoppers
Confused.com
Motor & home insurance leads
PolicyExpert
Home insurance specialists
Direct Enquiries
Website & phone quote requests
Also integrates with your CRM
Smart Questions. Qualified Quote requests.
Our AI doesn't just call — it asks the right questions for your industry. Every quote request is scored, qualified, and prioritised before reaching your brokers.
“What type of insurance are you looking for?”
→ Routes to correct product team
“When does your current policy expire?”
→ Determines urgency & renewal timing
“Have you had any claims in the last 5 years?”
→ Pre-screens risk profile
“What level of cover are you looking for?”
→ Matches to appropriate policy tier
“Would you prefer monthly or annual payments?”
→ Qualifies payment preference for quoting
Hear Alice Open the Conversation
Press play to hear our AI voice Alice in action — powered by innovationai.ai, not a robotic text-to-speech engine. Tailored to insurance.
"Good afternoon, this is Alice from Shield Insurance Group. I'm calling about your quote request for home insurance. Our brokers can usually beat the comparison sites by bundling your buildings and contents cover. What type of property do you need insuring?"
Drop-In Widgets for Your Website
Capture leads directly from your website with embeddable AI widgets — no coding required.
Instant Valuation Widget
Embed a quick-quote estimator on your website. Visitors enter their postcode, property type, and basic details to receive an indicative premium range — capturing their details for your team.
Get an indicative home insurance premium in seconds — we search wholesale markets most comparison sites can't access.
AI Chat Widget
An AI chat widget that answers policy questions, captures quote requests, and books callbacks with your brokers — available 24/7 on your website.
Live in Under 5 Minutes
No complicated setup, no IT department required. Our magic link onboarding gets your brokers live and intercepting quote requests in minutes.
Apply or Start Free Trial
Sign up from our website or get invited by your managing director. 60 seconds.
Magic Link Email
You receive a branded setup email. One click takes you to your personalised onboarding page.
Configure Your Account
Set your password, connect your phone number, and enable AI calling + appointment auto-booking.
Start Quoting
Your AI agent goes live. Every comparison site quote request is called within 60 seconds.
What You'll Need to Get Started
Comparison Site Broker Account
We connect to GoCompare, MoneySuperMarket etc. to capture quote requests in real time.
Brokerage Phone Number
Used as AI caller-ID — clients see YOUR brokerage calling, not a random number.
Team Calendar Access
Google Calendar or Outlook so the AI books callbacks into your team's real availability.
FCA Registration Number
For compliance display on communications — we verify your authorisation status.
“We compete against huge aggregators. Intercepter AI means we call the customer before the comparison site even confirms the quote was sent.”
How It Works
From comparison site enquiry to booked appointment in under 2 minutes.
Quote request Arrives
A new quote request lands from any comparison site. Intercepter AI captures it instantly.
AI Scores & Calls
Within 60 seconds, our AI calls the lead, introduces your agency, and starts qualifying.
Smart Qualification
Industry-specific questions screen budget, timeline, and intent. Hot leads get fast-tracked.
Appointment Booked
Qualified quote requests are offered your next available slot. Calendar confirmed, reminders sent.